And therefore also the message you want to tell. 4. Do you Jewelry Stores Email List tell a story that connects? You can see from many corporate videos that the companies in question have not separated from ‘the story about us’. This results in videos that do not take enough […]

But that one story quickly becomes jaded, we know it now. The next Barber, Hair Salon Email List step is to create new, small practical stories based on the corporate story. This way you keep the big story alive and current. Start a story platform! A story platform is a […]

It is a story that makes clear the meaning and relevance Mortgage Brokers Email List of Defense for different groups: soldiers, their loved ones, potential employees and society as a whole. What makes this so strong? The story is full of conflict, this is directly related to the work of […]

Considered as a corporate story, the element of ‘transformation’ should Tour Operators, Travel Agencies Email List be given even more space. What change does ProRail want to implement and from what motive? And what does that mean for the organization itself? Even though that may not be the whole point […]

You do see that in smaller organizations the founder(s) play an Oil And Gas Email List important role in the corporate story. We will explain this further later in the example of Vlaamsch Broodhuys. The promotional film. It seems that everyone in communication calls themselves a storyteller and everything has […]

Newsjacking can be a useful tactic to actually get that press attention. Newsjacking ensures that the messages you tell are powerful enough at the right time. If you just Advertising Marketing Agencies Email List knock on a journalist’s door to tell something about your industry, it will have no effect. […]

All angles of the story have been explored and people have lost interest in the subject. The benefits of B2B newsjacking When we are busy creating content for our Insurance Email List content marketing strategy, we often spend days writing it. While with newsjacking you could join relevant media within […]

Timing is the most important thing here! If you’re late, your newsjack attempt will fail. But how do you make sure you’re on time? For this you have to constantly keep an eye on the news. You need to know exactly when something newsworthy happens in your industry that Life […]

If you approach it in the right way. In this article, I’ll explain what Hospital And Medical Insurance Email List newsjacking is, its benefits, how to implement it in your PR strategy and the challenges it poses. What is news jacking? Newsjacking can be described as ‘hijacking news’. With this […]

That’s because they crept into Dutch before I was born to fill Local Marketing Lists Email List a linguistic gap and I grew up with it. Perhaps, as an interim conclusion. It is safe to say that there is not so much a moral objection to the use of English […]

What you notice very well in their examples is that companies Mailing Lists By Zipcodes Email List regularly make fun of themselves by using unnecessary English. Why do you, as a Dutch-speaking customer of ABN Amro. Need to receive a letter from their ‘Grid Owner Mortgages’? As a customer, how […]

This approach will have two major advantages for us, the New Business Leads Email List users of the language: We keep the Dutch language flexible enough to integrate new, foreign-language concepts that will enrich our communication. We guarantee that even in twenty years’ time the Dutch language can still be […]

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The traditional difference between leaders and managers is disappearing. Because as the famous management scientist Henry Mintzberg says: ‘Simply because managers Small Business Email List have to lead and leaders have to manage. Who wants a leader who doesn’t know what’s going on and who wants a manager who can’t […]

The essence of rolling strategy is as follows: you look a Electric Email List number of years ahead (vision and ambitions) and reason back to now (current situation). You then determine what you want to achieve in the short and slightly longer term and what you need to do to […]

Future Scanning Exploring the future Could we have foreseen the Railroad Transportation Email List corona crisis with its enormous impact? Yes, maybe. Various experts have been warning about such a pandemic for years. See Bill Gates’ TED speech from 2015, the various Railroad Transportation Email List reports from government agencies. […]

Will it be a climate acceleration or deceleration? We cannot Air Transportation Email List afford the latter. 12. Winners and Losers Crisis proof Every crisis has winners and losers. Also during the corona crisis. Winners include online service providers, streaming services. Supermarkets, delivery services, electronics retailers, horticultural and hardware stores […]

Clean water and safe births through an extensive giving partner network . It demands full transparency from companies and active monitoring and management of their Water Transportation Email List reputation. But customers are not only rational, but also emotional and routine buyers. A strong brand therefore appeals to the heart […]

The attention for social themes is increasing and society Motor Freight Transportation Email List is becoming more and more ‘woke’. People are alert to what is going on in society. This trend has been visible for some time. But is taking the wind behind the wheel due to the corona […]

There has also been talk for years about a ‘ sugar tax ‘ for products with too much sugar. This is not getting off the ground because of the strong lobby of the business Local, Suburban Passenger Transport Email List community. Because ‘unhealthy’ simply sells best. A dangerous attitude because […]

To see who may be infected with the virus, with whom they have had Freight Forwarders Brokers Email List contact and how they move socially. What long seemed like a far-from-our-bed show is becoming commonplace in more and more countries: tracking the masses, groups of people and individuals through smart […]

To give you an idea: the World Economic Forum thinks that Telecommunications Email List. A net 5 million jobs will disappear in the coming years due to, among other things, artificial intelligence, robotization. Nanotechnology and 3D printers. Our future is largely Telecommunications Email List determined by robots. Machine learning applications […]

Think of image care for Communication Email List online consultation hours and apps for home monitoring. Support and social contact. Patients, clients Employees experience the benefits and authorities such as the Dutch Healthcare Authority (NZA) and health insurers have finally arranged the financing. To give you an idea: the World […]

Due to the shortages on the labor market, the number of labor migrants Cable, Pay Tv Services Email List continues to grow, as does the need to better regulate matters such as housing and social security. Also read: The strategy for a successful company, even after corona Cable, Pay Tv […]

If Europe does not want to be crushed by the 2 superpowers, it must quickly Tv And Radio Broadcasting Email List cooperate better and more effectively in areas such as (labour) migration, security and climate. Boxes on the treadmill with the text made in china. 2. Restore public Tv And […]

The impact of corona is too great for that. For your Wholesale Email List education and entertainment 15 world trends that together give a picture of the world after corona. Think about what is often said: ‘Predicting is difficult, especially when it comes to the future.’ Corona Wholesale Email List […]

Events are crucial to their marketing mix for 85% of marketing Restaurant Email List executives and most companies now spend 10-20% of the marketing budget on virtual events. I therefore expect a strong increase in this type of event in the coming year. 6. Plan C The Greek scholar Heraclitus […]