Get to work with your persuasive and Grenada B2B Contact List -optimized content! This was the invitation that Isabel Romero made to the Doppler Academy audience , where in addition to commenting on the importance of Copywriting , she gave the keys to achieve a conversion-oriented writing.Review the highlights of the Webinar, but first: sign up for the Christmas Webinar offered by Juliana Monacchi, Content Manager at Doppler, to make the most of this key date of Seasonal Marketing.Great content that is NOT optimized for SEO wo n’t convince anyone, not even Google! Simply because they will be invisible . It is like a work of art that you do not have displayed in the living room, but stored in a storage room. No one will be able to appreciate it, no matter how good it is!The Copywriter’s task is similar to that of a cook who follows a recipe to obtain an exquisite dish: there are certain things that you must take care of before starting ; then you will be in a position to mix the ingredients , and they always have the magic touch that is the secret of their success at hand.Let’s start cooking!Before putting your hands in the dough Isabel spoke of the importance of distinguishing between 4 different content strategies, which sometimes complement each other, but at the same time present their particularities:
The Content Marketing does not point directly to the sale, but to create value around other concepts related to your products and services.The branded content does not mention the mark, but emphasizes the values associated with it across platforms and complementary channels. For example, if you dedicate yourself to making chocolates, this technique will focus on the benefits of chocolate.The Storytelling and Art works great stories to tell in the online world and knows sustain attention and tension until the end. The reader will be the protagonist and hero, and that will generate empathy and identification . The Email Marketing and Storytelling along very well, and together they could vehiculizar a story, taking the example of sweets, such as “the magical encounter of milk and chocolate”.Finally, there is Copywriting , which is the most direct, transparent and “aggressive” technique of all, insofar as it simply pursues sales . It is the perfect conjunction between emotion and benefit. C all To Action is one of the favorite resources for this style of writingAn ad on Facebook or Google , the script of a video for YouTube or a post on your Blog are contents that you could work from the approach proposed by Copywriting and expect good results.Ultimately, persuasive content is as important as design or layout, and whoever wants to please besides your prospects is… Google!Copywriting, like SEO, is “user-centric” since it does not lose sight of the subjects. That is why they must be thought and executed harmoniously, and why today one does not work without the other.Don’t cook for everyone! Each person has a different palate and will taste your content in their own way. Here are some tips before you start kneading:
Know your audience: make as detailed a description as possible of their average profile.Identify needs, options, objections and fears, to satisfy or combat them as appropriate.Find your own language and get recognized just by reading you.Without emotion there is no conversion. In this sense, it will help you to venture into the concepts of Tell your readers about your value proposition, that you share attributes and values with your competitors and how you differ. Dismiss “self publicity”, it is not about talking about how good you are, but what you will contribute to them. Corporate egocentricity is not very credible and boring!That your contents always express the benefits before long and unattractive descriptions. Always try to anticipate any doubts or problems that your prospects may encounter along the way.For example, buying online still generates some reservations: show them that with you they have nothing to fear, be transparent and promise them only what you can deliver.
A good resource is “social proof,” that is, enabling comments, scoring systems, or other means for your customers to express their opinion about you and your products. It is an effective way to build credibility.Appeal to questions! Use them to guide your readers but without overdoing it, and whenever the “yes” is a possible answer, as they are an interesting source of trust.Your best ally will be the Calls to Action: use them in each and every one of your channels and points of contact.Isabel revealed the secret ingredient of the Copywriting recipe: it is about SEO and Keywords. These are strategies based more on action and less on intuition: dismiss it, as it often fails.The actions in this sense are oriented to experiment and find the Keywords that speak to the world and Google about your business. The segmentation made based on your target will be another key.Some useful tools recommended by Isabel to work on Grenada Business Email List and Keywords for your Site or E-commerce are SemRush , Keywordtool.io , Google Trends and Onpage.org .Differentiate yourself from your competition in the eyes of your audience and Google,Win!How to work SEO in the Instagram account of a business that is just starting?The algorithm of Instagram is different from that of Google, but you can work from a strategy based on hashtags that contemplates the competition and at the same time avoids using them without any sense. First of all, you must be clear about what Word or Keywords you want to position.The likes and interactions are also taken into account by the algorithm, so try to give them special attention.In what proportion should the text and the image be combined?This will depend on several questions: if the audience knows you or not, the extent of your case in your Landing Page, and so on.
Regarding the level of knowledge , the ideal would be that if he already knows about you, you appeal more to the images than to the text and if he does not know you, bet on the text.You should also consider, in the case of a Blog, if one of your articles is reached by organic search in Google from a long tail Keyword ; in that case it is clear that you are looking for detailed information.The important thing is that the images and the text are closely related, and appeal to the design in general, the harmony of colors and other graphic and aesthetic resources.How to create a perfect Call To Action?The formula is to start with a verb that invites action, and then clearly and synthetically state the benefit .Keep in mind that verbs predispose by doing much better than nouns and adjectives. They are magical!How to make companies value the work of a Copywriter more and better?For this, it is essential to do analysis and have data to contrast the before and after of a job based on Copywriting. The Test A / B to draw conclusions based on results are also useful in this regard.The development of the personal brand, the experience and the previous clients that you have had are also a source of prestige that will help you to enforce each new clients.Finally, remember that your work is 70% research , and only then will you sit down to write and locate your Keywords. Let whoever hires you know, this will give seriousness to your work.Discover the winners of the Webinar Fortunately, many people took advantage of Isabel Romero’s interesting advice to carry out an effective Copywriting strategy. Many of them sent their greetings and questions, and we want to thank them for joining us and actively participating in the training.