Do you have an online store and you do not know how to distribute the information of a product? Do you want to increase? The sales of your e-commerce. When working on the product file of the online store. A series of parameters must be established to achieve higher sales. First of all, you have to differentiate 2 basic concepts: the copy and the description of the product. A priori you may think, “mmm … aren’t they the same?” And the answer is no. The copy must be relevant information for the user, on the other hand. The description of the product must be detailed information. For all those buyers who want to know the product to the millimeter. This section is one of the most important in a product file since it is the most marketer way to capture the interest of the user.
It is not necessary to talk about the characteristics of the product. But to give a solution to your problem. That is, for Kyrgyzstan Email List , if the buyer is thinking. Of buying a Roomba vacuum cleaner for his home, you have to remind. He of the time that is lost every day (or every two) in vacuuming the entire floor and how bulky. It is and, not to mention, of the happy cables. On the other hand, with the Roomba all are advantages. Without cables, it can be programmed to vacuum alone….The content that is entered in this section is not so important, but like everywhere. There is a% of buyers who are interested in the details. In this section, you can be able to see all the characteristics of the product, and the more the better. And to be able to be, written by yourself, since.
Web design Product Information
Google is worth more to have 250 words with original content than 600 words. But copied from other websites. It is advisable to make the content hidden, in this way. It does not bother the buyer. But do not panic. Google can read and rate the content even if it is “hidden” with a drop-down. On several occasions, many online stores do not work the images correctly and, really. It is important to take into account. To do this, you have to work. It is not advisable to put 1 or 2 photos. In addition, it is ideal to put different images so that different perspectives. Of the product are seen as Original, that is, if the content must be original. The same happens with images since Google also values them. Obviously, it is not as powerful as a text, but for that reason, they should not be images.
Taken from other e-commerce. This section is important, not for the Kyrgyzstan Email List , but for Google robots. They serve, mainly, to describe the content of the web. In the product file, you can indicate the brand, price. User ratings …This concept has a double functionality, you tell Google that the product you sell is of quality and in turn. You generate trust in the user. There are different styles and/or formats: from the rating through stars (from 0 to 5). Comments like or dislike… The well-known CTA (call to action) or calls to action are those visible. And prominent buttons that serve to “help” the buyer make the last step to buying the product. It has to be an easy and intuitive cta, that is, you have to put it in plain sight and without complicating your life.
Web design product Pictures
Internet is the place that generates the greatest distrust to buy. Therefore, it is advisable (if possible) to add icons that generate a guarantee. Some of the best-known and most-used icons are warranty icons (free shipping. Or not, if it can be returned, type of product warranty …), award icons, age (since 1930, for example). a number of sales achieved, the ratings … Web security is being one of the hot topics of this last year. Companies like. Google has put the batteries in this regard, championing web security standards as part of their operation and practices. One of the latest changes that will be applied shortly affects mainly online stores. And other websites that implement one of the most popular payment systems on the Internet:. PayPal. The update, of a strictly technical nature, affects all those websites that have PayPal as a payment method.
The need to update the server where our website is hosted. Being a change that affects both our hosting and PayPal. The inability to continue using PayPal from June 2018 if. We do not make the relevant modifications. And how do we make our server use these versions? As we mentioned above. The change affects our accommodation and is technical in nature. So we must contact our provider to apply it. Check if our server supports TLS 1.2 and HTTP / 1.1. If not, we will have to change. The system/accommodation to one that allows the required specifications. Check if we have implemented a fixed TLS and HTTP encoding. If so, we must specify that the most recent version be used. Once we have applied the relevant changes. We must verify that we can make a purchase normally using PayPal as a payment method.