In short, digital marketing is any form of online communication that promotes a product or service. For digital marketing agencies, these tools are essential to achieve online advertising.It is essential to understand the different forms of online communication that exist, and once you have it, use them to develop and grow your Poland Phone Number List . To understand it, we will use the analogy of “Around the world in 80 days”, in which Phileas Fogg stopped 8 times. These 8 stops will be the different digital marketing opportunities that are presented to a paid media agency like Roas Hunter, to communicate more effectively. 1st stop: The website or the Suez Canal This is the first stop on our journey as a digital marketing agency. Without a web page, you will not be able to reach future stops like SEO or content marketing.
Despite the importance of the internet, at the end of 2019, only 64% of companies had their own website. Having a website will make you more competitive, especially if it has a mobile-friendly format . You have to think of the webs as if they were a showcase. They are available 24 hours a day, and it is usually the customer’s first interaction with the company. Therefore, they have to be good. In short, the goal of the website is to avoid confusion, and to get closer to your audiences more directly. 2nd stop: SEO or Bombay The acronym SEO stands for: Search Engine Optimization. This refers to making your website accessible and relevant to the Google algorithm. There are digital marketing agencies that specialize in this. Although at Roas Hunter we are an agency specialized in paid media, we can also help you in this regard. Ultimately, the content of your web page can push it higher and higher on the search results page. The higher up, the more clicks and visitors on the page, therefore more conversions.
SEO refers to the content of the web (the keywords that describe what your web contains) to more technical aspects such as the speed at which your page loads or the integration of the systems.Therefore, if your digital marketing agency can master SEO, it will be reflected in search results, more organic traffic, and higher conversions. 3rd stop: The «content marketing» or Calcutta Our third stop on the trip will be content marketing . This includes: Blogs Posts on social media Newsletters Videos These tools nurture and develop customer relationships by showing them that they matter. While improving the relationship with customers, it also attracts new ones by being an effective way to present your brand, and increase profits and conversions.
4th stop: «Paid Media» or Hong Kong
In our digital marketing journey, this is the stop where, like the city that represents it (Hong Kong is one of the investment capitals ), will require a considerable investment. If you have an agency that specializes in paid media such as HR, this investment can be optimized to the maximum to achieve better results at a lower price. But to have an immediate impact and scale in your business, you will have to invest in paid media.
The first thing you should do is choose the platforms that will make you reach your audience more effectively (Facebook, Instagram, Twitter …) Also, you need to adjust your messages and ads for each platform. Once you launch the campaigns, you can segment the traffic and show users different ads and offers depending on their characteristics. To do all this, your online advertising agency must design strategies that fit your audiences, objectives and budgets. 5th stop: Email Marketing or Yokohama The 5th stop on our digital marketing agency trip is in the Japanese city of Yokohama. In it we will understand the concept of email marketing . The messages in this type of marketing can be both educational and commercial, or a combination of both. The content of these should always encourage the recipient to take an action, either by clicking on a publication or post, or buying a product. This can be carried out by carrying out actions such as welcome emails, offers, thanks … among others.
6th stop: Pay per click ads or San Francisco
On our arrival in the US, we came across the “pay per click” ads.These ads work like an auction, and advertisers who “win” pay a fee each time someone clicks on their ad. The most common way to do this is through Google Ads, although there are other options such as Bing, or the social networks that we mentioned before.Keywords, as in SEO, are very relevant in these types of ads. You will need to calibrate your copy and content, and invest to capture and convert leads.
7th stop: Organic Marketing of RRSS or New York
We landed in the Big Apple with a curious fact: in 2021, 3 billion people will use social networks on a monthly basis. And the good news is that developing your Poland Phone Number List through them is free, especially with the correct online advertising agency to support you.The most important thing in this regard is to be consistent. Once you choose a social network in which to publish, you must maintain it and do it on a regular basis, to capture the attention of users.Today, videos and collaborations with influencers are especially effective . It’s not just about the number of followers, but about finding customers who are loyal to the brand and who have an interest in the posts .
8th stop: Branding or London
We finish our trip in the financial capital of the world: London. And in it, we understand branding, which is the most effective form of visual communication. Your business must have a brand identity, an established aesthetic, and create emotions and sensations. All this must be coherent, memorable, and different from the rest.There are many ways to establish a brand, but once things like colors or font are decided, it should stick.Like Phileas Fogg on his journey, we have seen the basics of digital marketing very generally and quickly. The important thing from now on is to take time at each “stop” of the trip, and make the most of your paid media and online advertising agency to be the best in this regard.