The SEO optimization of a website covers many areas and disciplines. From purely technical aspects, such as loading speed or structured data marking. To external factors, such as link generation or Linkbuilding. One of the elements. Sometimes forgotten that can help us strengthen our presence in search engines is SEO for images. There are a large number of variables that Google algorithms take into account to attribute. A position to content on the results pages that are linked to images, both directly and indirectly. Therefore, introducing SEO optimization of the images on your website as part of your global positioning. Strategy can give you a plus in traffic. But should all websites do SEO for images? In an ideal world, all websites would have images perfectly prepared for organic positioning. Since the reality is different, there are sectors and types of portals in which a specific.
Strategy for visual content will provide more value than in others. It should also be said that there are different Laos Email Address in which to work with images at the SEO level. From simpler and essential aspects such as the incorporation of the ALT and HTML. Attributes to the HTML tags of the images. To more complex tasks such as the generation of a specific Sitemap for the images. Depending on the weight of this type of visual content on our website and business. We will deepen at different levels in this type of action. That said, some of the types of websites that can benefit the most from image SEO are. E-commerce: in online stores with a large number of products. Optimizing their photographs is essential, both for SEO and to offer a good user experience. Websites from sectors oriented to design, art, etc.
Websites are optimizing images for SEO a priority
This type of website is intrinsically linked to a visual component, quality, and optimization. Of the images is vital. Websites, where the visual experience is part of the purchasing process. In sectors such as decoration, searching for images. Is one more step in the Consumer Journey. The main actions you can take to optimize your website images for SEO are Filename. Include the keyword as part of the image name. Optimize weight: especially mandatory on websites with a high volume. Of traffic from mobile devices, reduce the weight of the images without affecting their quality. Adapt the resolution of the image to the device: Through the HTML srcset attribute, we can define what resolution to display according to the device through which the user accesses. Choosing the right type of format. In general, JPG is the most widely used format for images on the web, but other types.
Such as PNG or GIF provide different functionalities (transparency, animations). At the risk of weight. Incorporation of the ALT and Laos Email List attributes. With a short description of the image, always adding the keyword to which we are going. Footer: In English known as “Caption”, the introduction of an optimized footer can add positive value to our SEO strategy. OpenGraph protocol: prepare the code of our pages so that when shared on social networks and other platforms. They show the correct image. Image Sitemap: to facilitate access to all our images to Google. We can generate a Sitemap in a specific XML format for them. We also have the possibility. To associate an image to the pages of our normal Sitemap. Use of structured data Schema: Specifically for online stores. If we mark our products with the correct specification, including images, through the Google Images search engine.
How to optimize images for SEO?
Users will be able to access the product file itself. Hosting the images on our server. Although it is not usual, there are websites where the images are. Point to other portals. We must avoid this type of practice. Relevant, quality, and original images: as far as we can, use our own images (avoiding image banks). Made by professionals. Image optimization for SEO is an exhaustive process. But it can bring great benefits in the framework of your strategy of attracting web traffic. If you want us to help you with the SEO of the images on your website, do not hesitate to contact us. The German supermarket brand will set up a shop in Barcelona to manage customers. Service in the e-commerce sector. The chosen location is none other than the building where the BBVA bank in Plaza Cataluña used to be.
The building belongs to the Pontegadea real estate company. Owned by Spanish billionaire Amancio Ortega, owner of Inditex. The Zara flagship is located on the ground floor of the building. Since 2014 the bank abandoned the building. Causing the owner of the Inditex group to acquire it in 2016 and at the end of that same year. It opened the famous Zara store at the foot of the building. The new store has more than 3,600 square meters. Making it the largest Zara store. The offices will have 3,200 square meters or, which is the same. Will occupy 4 of the 13 floors that the building has and, with this, will employ 250 people. The operation has been managed by the real estate consultancy Forcadell, jointly advised with JLL. Where they consider it “one of the most emblematic buildings in Barcelona”.