The website creation and digital marketing industry have evolved exponentially in recent years. And it continues to do so at a good pace, including all the disciplines it covers. Design, development, layout, usability, SEO, SEM, and a long etcetera. Given that it is a relatively new field and that, as we mentioned above. Evolves at breakneck speed, new terms frequently emerge. And some cause confusion. In this sense, we are going to analyze two of the main concepts. Related to the creation of websites, web design, and web development. And what differences exist between them. Web Design is the discipline that is responsible for defining the visual section of a website. Along with other related fields, such as usability or user experience. Web design prepares the visible part of a website using design tools. Without going into developing the website using programming languages.
What is web design?
While Web Development transfers this design proposal to web programming languages. Both at Front-end and Back-end levels. Where, then, does the confusion between the two terms lie? Mainly in the generic use that is given to Web Design. Usually, when we talk about web design we link the term to the entire process of creating a website. Including the visual section and programming. Sometimes Web development is also used to refer to the generation of a website. Ignoring that to carry out its development. We will need to start with a web design. It depends. Since each web project has its own specifications. The requirements for Web Design and Web. The development will vary accordingly. It is possible that for a corporate website. Oriented only to the presentation of services. We do require a high level of web and we focus a large part of the efforts on its design.
On the contrary, in a multinational online store coordinated with a complex Guyana Email List system. Web development will be key to all the necessary. Functionalities for its correct operation. At La Teva Web we make custom websites. Creating unique designs for each project and programming all the specific. functionalities they require. If you need a quote for your website or have any questions. Do not hesitate to contact us. The emergence and rise of online stores is, at this point, unstoppable. The saturation of companies looking for a new sales channel. On the Internet is a reality and, depending on the sector. Starting today with a new ecommerce can be really complicated. In scenarios as competitive as the sale of furniture online. It is difficult for SMEs to claw market share from giants such as Westwing or IKEA. However, in specialization, they can find a client niche powerful.
What is web development?
One of the latest clients of La Teva Web offers a very specific product. Tria shelves, through its online store. It is a modular shelf that users can combine, however. They want to create a custom piece of furniture. We tell you how we have worked on the SEO strategy for EstanteTria by Testa. Since, as we mentioned above, EstanteTria by Testa offers a very specific piece of furniture. Its initial commercial scope is limited to those users who already know the product. At the SEO level, this translates into optimization for very specific keywords, with low search volumes. But very relevant to our recruitment goals. Terms such as “buy estanteria tria” do not have millions of searches per month. But the users who perform them fit perfectly with the product offered by EstanteTria by Testa. As a complement to the set of keywords linked to the specific.
Tria model, other less specific ones have also been proposed. Through concepts such as “modular shelving” or “custom shelving,” we seek to attract. Users who do not yet know our product. But who may find it equally interesting? Once the keywords for the project were defined. We began to work with the technical SEO optimization of the web. A Prestashop online store design. The EstanteTria by Testa online store presents some specific problems. Of this online store manager and others common in modern eCommerce. From the indexing of duplicate content and superfluous URLs. Through the loading speed, to the bad labeling of some pages. One of the points to work on in the EstateTria by Testa online. The store is lacking complementary content to the catalog itself. Both the main page, as part of the catalog. Do not present enough information to cover the doubts or needs.