1. Why your brand should commit to advertising on Tik Tok
The loyalty and activity of TikTok users distinguish this social network from the rest. They enter the app an average of 8 times a day and use it approximately 5 minutes each time, much longer Philippines Phone Number List than those of Snapchat or Instagram. Therefore, it is smart for brands to advertise on Tik Tok.
2. What many brands don’t understand about TikTok
Content from other social networks like Instagram or Snapchat cannot be expected to work well on the TikTok platform.Professional, well-polished videos do not work on it, as the essence of it is much more “homemade” and this is what probably causes a rejection of brands to use it.Those who take the time to understand the social network well, find an opportunity in the market for content creation.
3. How to be successful on TikTok in 3 steps
You would never imagine that a newspaper older than 142 years could be successful on a social network like TikTok, but it does. And all of this is thanks to the hard work and dedication of the creator of the Washington Post’s TikTok profile, Dave Jorgenson.Jorgeson carried out an exhaustive investigation of the social network and proposed the idea to his bosses, claiming that nowadays, many «Gen Z», returned to see the series «The Office», and that it would be good for the newspaper to recreate something in that tone, on Philippines Phone Number List.In addition, it was a brilliant idea to get a new audience for the newspaper, as people of this generation are generally not used to reading it.To date, the WP account on TikTok has already accumulated more than 630,000 followers, and has allowed “Gen Z” to know and trust the brand.
2. Collaborate with influencers
TikTok promotes authenticity, so brands must build trust with their audience on the platform.One way to do this is to work with people who are already popular on TikTok, allowing brands to more easily reach niche markets, and through someone their potential customers trust.A success story collaborating with influencers was the fast food chain Chipotle. They used a famous comedian on TikTok to create a sketch in which his famous alter-ego ended up asking Chipotle for burritos for not knowing how to cook them himself. The video has already accumulated almost 300,000 “likes”, and was a real hit for the brand’s audience. In the video that follows, they give us 6 keys to obtain better results through the platform using examples of success stories.
3. Understand the metrics
TikTok offers detailed analytics for any user with a “pro” account. This service is free and gives you access to tools to analyze your brand’s performance on TikTok, monthly visits, increases in followers, and your most popular videos.These tools can help you distinguish what is working and what is not, so you can better reach your audiences.In short, the loyalty of users to the TikTok platform creates an ideal basis for communicating B2C brands, especially with younger audiences. If your brand is geared towards “Gen Z”, it’s time to get out your smartphone and start creating.