This month of July 2018 is forecast to be hectic for SEO and online marketing in general. In addition to incorporating the loading speed of a website as a ranking factor on mobile phones. Google also announced another change for this summer related to the HTTPS security protocol and its Chrome browser. For some time, the popular Google browser. Which has more than 50% of the market share, began to indicate in the address bar when a website was not secure. Until now, the criteria followed affected those websites that did not have HTTPS. The protocol implemented and used data capture elements. Such as submitting forms or registering users. For example, an online store that did not have an SSL certificate was shown as not secure; while a corporate page Strictly informative and without data capture was not affected by this practice.
In addition, a few years ago Google indicated that the presence of the HTTPS protocol. On a website was a positive Kuwait Email Database for the positioning in its search engine. Starting with the new version of Chrome that will be released in July 2018. All pages that do not implement data encryption through the HTTPS protocol. Will be marked with the label “Not secure”. Regardless of its content and the interaction that occurs with users. Google argues that much of the web traffic is registered in Chrome. Both Android and Windows are already protected (around 68%). Not only will this change be applied, but the Mountain View company’s plans go further. Starting in September , the “It’s safe” label in Chrome for websites that implement. HTTPS will disappear, leaving only the padlock icon visible. And in the future, this icon also has its days numbered.
What’s changing with this July’s Chrome update?
Since Google considers that the security of a website through encryption with HTTPS. Should be a standard. Yes, it is. Seeing the effort that Google is making to give more and better visibility. Both through its Chrome browser and SEO, to those websites that implement the HTTPS protocol. The activation of an SSL security certificate is practically an obligation. Whether you want to migrate your current website to HTTPS. Or if you start from scratch with a new web project. At La Teva Web we will be happy to help you with the installation of the SSL security certificate. AMP (Accelerated Mobile Pages), the code, and design specification. Championed by Google to improve the loading speed of web pages. Has brought implications and changes in various disciplines associated with programming and online marketing. In a direct way, it has affected SEO, introducing a new positioning factor.
And web analytics, making it difficult to track users. Another area that is being altered the most is the one we will Kuwait Email List on in this article: Web Design. The requirements presented by an AMP implementation introduce. Some restrictions in the design of the web pages that make use of the project. Let’s review the main limitations of AMP in the field of web design: Specific design. The need to generate a completely new code template following AMP specifications requires an investment. In time and resources to create a design, which in some projects we will not be able to assume. Technical limitations. Restrictions on the use of CSS and external code, and the dependence on AMP’s own libraries. Will limit the development of our web design. Despite this, the project has incorporated a large number of modules to add functionalities beyond.
Should I use HTTPS on my website?
Simple images (for example, sliders or integrations with social networks), and will continue to do so in the future. Speed above all. One of the pillars of AMP is the loading speed of web pages. Given this, sometimes we must sacrifice visual elements that slow down our website. Web design solely for mobiles. Although theoretically its use is not restricted to smartphones. The reality is that AMP is strongly linked to mobile devices. Some of the points that we have discussed are included within the AMP design principles. Which are summarized in. Do not integrate solutions in the client layer if they belong to the server layer (and vice versa). The AMP project continues to evolve and constantly introduce new improvements. It is not yet clear if the entire future of mobile web design goes through this specification. since for now actors.
like Google limits its benefits to specific content, such as articles and news. At La Teva Web we will closely follow the development. Of AMP in the coming months and its impact on web design and other disciplines. A few months ago, Google announced a change in one of the factors it uses to determine the position. The loading speed of web pages. And he not only provided information on this variation. But also dated its application: July 2018. In less than a month for this modification, we are going to review the implications that it entails at the SEO level. Through this update (Speed Update), Google will assess loading speed as a signal or ranking factor in mobile searches. The change is part of the Mobile-First Index policy that the search engine company has been preaching in recent times and inline.