Both Facebook Ads advertising and Google Ads offer different solutions for advertising through their networks.Let’s see the differences between the two: Platforms: With Google, you can decide whether to advertise on Google Search, Google Display Network, France Mobile Number Database Shopping etc … and you can choose different ad formats such as dynamic ones. With Facebook, you can make the ads appear in the feed, both on Facebook and Instagram, in the stories of both, and even in Messenger.
Budget: Google Ads is a platform for pay-per-click (PPC) ads , which means that you only pay when someone clicks on your ad. You decide the maximum cost per click (CPC) for each of your ads. On Facebook, on the other hand, it offers you the choice of the budget you want to invest in each campaign in total, as well as the period of time you want your ads to show.Objective / Targeting: Google Ads allows you to position your business, products or services in front of millions of people when they search Google for something similar to what you offer. Additionally, with Google Display campaigns, you can customize your bids to target specific audiences based on their interests, location, and other parameters. Facebook offers more robust options for creating custom audiences. Also, for each Facebook Ad, you can include what is known as a ” lookalike audience “. This means that you can expand your reach to people who have interests similar to those of your target consumers.
Statistics relevant to FACEBOOK : There are 1.82 billion active users every day. $ 21.2 billion in revenue in the third quarter of 2020, indicating a 22% annual increase Average CPC for Facebook advertising is $ 1.72 The cost per thousand impressions (how much it costs for a thousand people to see it) is about $ 10 What works best in Facebook Ads advertising is e-commerce In 2019, it generated $ 69.66 billion in advertising revenue on France Phone Number List . Statistics relevant to GOOGLE : 87059 searches are made on Google every second in the world.About 6.4 billion searches are performed per day. 96% of companies invest in Google Ads The average CTR is 7.94% Average CPC is $ 2.69 On average, small businesses spend between $ 9,000 and $ 10,000 a month on Google advertising. In addition, it must be taken into account that the changes in advertising on Facebook and Google are due to the increase in demand for digital marketing services, such as those we offer in Roas Hunter , due to the COVID-19 pandemic. On the other hand, during the pandemic , some industries have experienced a 7% decrease in impressions of their Google ads.
How to decide what to invest in
As we have already discussed, the decision between search marketing, or social media, will depend on your business, audience and marketing strategy. The factors that can influence this decision are: The purpose of your campaign The goal you want to achieve The type of conversions you want to measure For example, if you have a shoe store, and your marketing strategy aims to attract more local consumers to the store, you can use Google Ads to show your ad whenever someone in your area searches for shoes on Google.Or, if you just opened a store and you want more people to know about your brand, you can advertise on Facebook Ads to increase brand awareness and increase your followers on social networks.
In summary, to make a decision between whether to advertise Google or Facebook Ads, keep this in mind:Google Ads helps you find new customers more easily: Facebook Ads helps you increase brand awareness on social networks Advertising on Facebook Ads is the best solution to bring more traffic to your website, blog and downloadable materials, Google Ads is the best solution to bring more traffic to your website and obtain higher quality leads . Google Search ads can be the best solution to attract people with a high purchase intention at the time of search. Facebook Ads are best suited to attracting people who may be interested in your offer, but are not ready to buy. Advertising on Facebook works best with conversions in the first part of the funnel , those of Google, with the bottom part. If you have a tight budget and are looking for the cheapest solution, keep in mind that advertising on Facebook Ads is a bit cheaper, since you can launch campaigns with as little as € 1 a day, and reach thousands of potential consumers.If you choose Google Ads, remember that the cost per click depends a lot on the industry, theme and popularity of the keywords you are advertising.