If your social networks have thousands of “likes” and followers, it is easy to think that everything is working well. But sooner or later you will start to ask yourself, why don’t the registrations on my page increase? Why aren’t sales increasing? Something must be wrong. But if you use social media metrics wisely, you can see that they show you what fans, followers and customers expect from your business. With this information, you Denmark Phone Number List can understand: What your audience likes and dislikes How many followers turn into web traffic How and how much do your followers interact with your pages and publications The percentage of traffic that converts to what you are looking for (for example sales)
Metric 1: The social reach or social reach
One of the most important metrics to take into account is reach, the measure of how many users your publications are reaching. The higher this number, the more exposure.While reach may not be a single measure of success, it does indicate how well your accounts and content attract new members of your audience. How can we measure and track it?You must analyze the scope of your campaigns. How many people have seen your content? The more, the greater the possibility of acquiring traffic to your page Evaluate the reach of individual posts as well. How many people have seen it? It is advisable to see which publications impact and convert the audience the most, to develop future ones.These metrics are usually available on the “insights” page and on your social media profile.
Metric 2: References
This determines how well your content gets people to your website , when evaluating referral traffic.Google Analytics is a great resource to keep track of this. If you go to Acquisition -> Social, you can see which of all your social networks bring traffic to the page and how they are converting.
To improve referral traffic, create more eye-catching CTAs on your social media posts. Give your audience a reason to click . Metric 3: Bounce rate or «Bounce rate» Users often visit your Denmark Phone Number List page and don’t go any further on the web. To see how much this happens, you must check the bounce rate metric . If this your bounce rate is high of the traffic in social networks, you will realize that the users were interested in the publication, they clicked, but the content of the page did not like and they left it quickly.How is the bounce rate in social networks measured and understood ? Understanding the bounce rate of your page through Google Analytics may be familiar to you .And how can we reduce the bounce rate ? You must make sure that the social media posts connect well with the links on your website. If you make a promise in your social media content, and the link sends you to the blog or website, you better keep that “promise” fulfilled. You can always offer more relevant content on your landing page so that the visitor continues browsing, or add a more striking CTA.
Metric 4: Interactions Interactions on social media show how many people are interacting with your content. You may find that the audience is more hooked on an infographic than a post with a lot of text. Or you may find that they prefer some topics more than others. All of that can give you information on what to post in the future.A high engagement ratio indicates that your brand connects well with the audience. Although we said at the beginning that “likes” are “vain” metrics, when used appropriately and combined with engagement metrics, they can be useful.
Analyze these engagement metrics: Average interactions: Number of likes, shares, and comments over a period of time. Magnification rate: number of posts shared divided by the people who have interacted with your post.Virality rate: how many times it has been shared divided by the total number of visits x 100. Anything above 1% indicates virality, and the higher this number, the better. Metric 5: Demographics of your social media audience Don’t overlook the characteristics of your followers – gender, income, age, education, location etc… Explore how well these demographics match those of your buyer persona . If they are very similar, you will see that your content is relevant to your target audience. If they are not, review your content to see how it can be more interesting for your audience.You can use Facebook Audience Insights and Instagram Insights , or other pages to break down relevant demographics.
Metric 6: Growth in number of followers
The rate at which your number of followers grows is also an important metric to show if your content is impacting people. It helps you determine if you are posting regularly enough to grow your audience and if your posts positively impact your audience.